If content is your king, then technology should be your queen. Digital content is in higher demand than ever before and the demand is set to increase steadily – especially these days, when people (read Small Businesses) are working with fewer resources, in remote settings, with a tighter budget.
Content creation is often an overwhelming journey – where you plan and start out going one way, and then research takes you in another direction. The need to have a solid tech stack at hand has never been more important. In this article, we have listed out the 7 best tools to add to your tech stack that’ll simplify your small business content creation.
Why use a Content Creation tool?
The simple answer should be that it gives you space to plan ahead, and prioritize quality over quantity. They can help you out at every stage of the content creation journey, including:
- Content Research
- Content Curation
- Writing & Editing
- Sourcing Imagery & Graphics
- Video Creation
- Podcasting / Broadcasting
Which are the best content creation tools for Small Businesses in 2021?
The Daddy of all content creation tools is Google’s free trends tool. It shows you what’s trending today, let you research topics’ and its performance over time. You can also sport Patterns, plan ahead and make sure you’re not missing a trick in the ever-changing news cycle.
This helps you stay on top of the game and react quickly with the right piece of content.
BuzzSumo is our second on the list. It’s new age purposefully made content research tools give you loads of great new angles. Here’s how:
- The Content Analyzer Tool: It lets you deep dive into any topic or niche, showing you likes, shares, links and evergreen engagement.
- The Question Analyzer Tool: It presents actual questions from hundreds of thousands of forums and sites like Quora, Reddit, and Amazon, to help you hone in on the tension areas around a topic.
- The Topic Explorer Tool: It offers a huge world cloud of content ideas that have already been written about or searched for. Our tip for Small Businesses is to look for something that has been written about less but has a strong organic search profile. This will easily help you find topics which will have the ability to generate big engagement.
- The Journalist Research & Outreach Tool: It helps you to understand what angles top-tier publications are taking on your chosen subjects.
Once you are done with your research, that’s when the actual work begins – to come up with a brilliant idea!
If you have got something that you are struggling to deal with, use the Hubspot’s Blog Ideas Generator to help you get the ideas-train in motion. It does exactly what you’d expect: generating generic blog titles including whatever noun you type in, leaving you to your craft.
You can use it for all social media marketing needs. It is a platform used by some of the biggest media agencies of the world. It helps you to connect to viewers by improving and rounding out how you execute your social strategies.It can also help you optimize your social media strategies by letting you keep everything in one place, so you can share more with your audience, quicker!
Perhaps the biggest growing tool across the world in the last 5 years, Canva is a no-nonsense graphic-design tool that gives users access to over a million photos, graphics, and fonts.It’s website has an easy-to-use interface, offers free downloads, and allows users to format visual assets for a variety of social platforms with little to no technical knowledge.
It also has an easy to share option. If you are working with a team and you want to send a design you are working on to another person, Canva has that option. Canva allows you to share designs with a thousand people before you have to pay. This makes it so much easier for people to conduct edits to your design if needed and give you feedback. It also allows you to save your designs within it’s servers, upload your own images or logos to a template.
If you aren’t sure about your spelling and grammar, the most popular tool to look forward to is Grammarly, which also has a free plugin that will sit on your browser to analyze everything you’re writing. It has a free and premium version. The premium version helps adjust style and tone for different audiences. So if you’re juggling content for several different platforms, you’ll never miss a trick.
IRIS.TV is a video optimization tool designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution by integrating with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. It tracks analytics and creates custom digital strategies for increasing views, engagement and retention.