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The NO-FAIL #Hashtag strategy for Small Businesses & Solopreneurs.

As a Small Business owner, it is imperative that you’d want to create and share content or  participate in social networking. You’d want to reach out to your target audience and educate them, make them aware of your product/service offerings and ultimately convert them into advocates of your brand.

Social Media platforms play the biggest role in helping you reach out – partly because there’s already a huge community in almost all of these platforms, and it does not differentiate between a start-up and an established business.

But the question remains ‘how’? How’d you reach out to this huge audience? How do you know if they are your target audience? And this is where hashtags play the pivotal role. 

As a Small Business owner, often we do a self analysis and come out with these results;

  • I’m still not sure how hashtags are being used.
  • How do I use the hashtags?
  • When do I use the hashtags?
  • What is the significance in using hashtags?


If these are the baffles that you face, and wish to know a concrete answer then read through.

What is a Hashtag?

A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.A hashtag is generally represented by this symbol “#” and has become an integral part of social media. If you have never used it and you’ve asked yourself what is a hashtag and what does hashtag mean, read through to get you up and running.

Why are Hashtags important for your Small Business?

No matter what social platforms your small business is active on, using hashtags can easily improve the visibility of your online content. It also helps to encourage more people to talk openly about your brand online, raises brand awareness, and can even help improve the overall reputation of your company.

How can Hashtags help your Small Business grow?

Hashtags make it significantly easier for internet users to find your digital content. In other words, the proper use of hashtags will help you get your content in front of the right people, while also increasing customer engagement, and attracting new customers to your brand.The most popular social platforms like Facebook, Instagram, Twitter and TikTok – all of them uses Hashtags.

How many Hashtags should you be using?

There are varied opinions on this depending on where you are looking for answers, but in our opinion 3-4 highly relevant hashtags are more than enough. Again you’ll also find articles of some small business marketers where they say to use at least 20-30 (which is the maximum allowed on Instagram) on their posts.

With that being said, some platforms don’t have any limits as to how many hashtags you can use. So it’s safe to say that you’re not going to be penalized for using a lot of hashtags.

How do I Zero down the hashtags for my business?

Choosing the correct hashtags is an analytical process and should not be done in a haste. The easiest way is to say ‘use hashtags that are relevant to your niche’ to help you carve out your own hashtag space in your respective industry. But we also understand there might be hundreds of them. As a Small Business owner your goal here should be to create catchy hashtags that will be memorable to your customers or your business contacts. As you and your customers both use your niche hashtags more frequently, your content will gradually gain more and more attention. 

We’ll explain this with a small example below;

Assume you ran a boutique design agency, some common hashtags might be:


But to really be creative with your hashtags, you might want to try including your business name or other relevant terms to your business. So if your company’s name was Mark Design, you could narrow your hashtags down even more by using tags like:


To make the most of your small business’ hashtag strategy, it’s also a good idea to use a combination of both niche hashtags, as well as more general industry-related hashtags. Because your niche hashtags are very specific to your business, they’re not going to do much good in terms of helping you get traction at an industry-wide level. But by using more general hashtags as well, which are relevant to not just your business and niche, but to your entire industry as a whole, you’ll easily be able to reach a much wider audience.

So, if we use the same example of a design agency, a few general hashtags might be:


As you can see, these hashtags aren’t directly related to any design agency in particular, but they are relevant to the design industry. So again, for the best results, you’re going to want to always use a combination of both general and niche hashtags.

About The Author

Nirveek, the author is a seasoned techno-marketing professional with a deep understanding of how digital communication works for small businesses.

After having worked with a few corporate houses and digital agencies, he realized the gap between large, medium and small business can be
considerably reduced when it comes to online presence.

With proper use of technology, investing in the right medium and by staying focused, he has helped many small businesses and one person
bands stabilize their online presence.

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